FatFace X Marine Conservation Society
FatFace teamed up with the Marine Conservation Society for a multi-channel campaign to showcase an exclusive collection, to help raise awareness of the importance of protecting the UK’s seas and coasts. I was responsible for overall art direction of campaign assets, concept creative, and leadership of the creative team, ensuring consistency of final execution across digital channels and physical locations.
FatFace X Marine Conservation Society logo lockup.
Campaign lifestyle photography.
Animated page headers.
FatFace X Marine Conservation Society homepage.
The campaign feature page, generated over 50k unique visits in launch week. Visit fatface.com/marine-conservation
Seaside memories email. View full email.
Window concepts.
Window display featuring an innovative POPAI award-winning 3D concertina structure, coloured lighting, and hanging panels.
For nine key location stores across the estate, we commissioned local artists, 2 Sisters, to paint a mural on our windows, alleviating the need for plastic clings.
Window creative also carried through in-store on a high-level miniature concertina, product overhanger, and an end of an arm overhanger.