Graphic execution (above) included the exploration of friendly typefaces, repetitive patterns, handcrafted textures and metallic touches.
Gift card packaging (above).
Promotional POS (above).
Mindful wrapping (above): Store carrier bags doubled up as wrapping paper. With a few simple snips, the bag was ready to wrap a present or two.
Mood boards (above): Photography handwriting should capture real moments with unusual and fun touches in Instagram influenced filters and dynamic black and white, contrasty images.
Party on.
Family time.
Real Good Times
Multi-channel campaign, capturing real moments, including those weird and fun family traditions with our nearest and dearest that make it special.
Initially working alongside internal teams, I was responsible for photography moodboards, art direction of campaign assets, typography, concept creative and leadership of the creative team, ensuring consistency of final execution across all channels.